5 Best Example of Private Label Brand or Product

example of private label brand
example of private label brand

5 Best Example of Private Label Brand: The term “private label” describes a product fabricated for a typical dealer or retailer chain but carries the retailer’s brand name sooner than the manufacturer’s. The items are usually more affordable than branded interests because they do not require to be marketed extensively and don’t have to pay the research and development fee.

Some companies also use private labels for marketing their branded products beneath another name. They do this to avoid brand contests in the marketplace or when they want to test the market for new product ideas without risking their brand name.

They are popular among small-to-medium-sized businesses, particularly those that operate in highly competitive markets and need something to differentiate them from competitors. Private label brands can likewise be used as an opportunity for companies to expand into new markets or offer more specialized versions of their current offerings.

What does private label mean?

Private label products are manufactured by a corporation and marketed under the corporation’s name.

The product is often made by private label manufacturers to present consumers with a product similar to one of their competitors’ products but at a lower price.

Private Label Brand
Private Label Brand

What is an example of  private label brand?

They are example of private label brand:

  1. Kiehl’s: Kiehl’s is a private label haircare products, private-label-skin-care, private label cosmetics, American cosmetics brand specializing in skincare and hair care products.
  2. J.Crew: J.Crew is an American clothing brand specializing in women’s clothing, focusing on their signature preppy style.
  3. Reebok: Reebok is an American athletic shoe company founded by Joe Foster in 1895 and owned by Adidas AG.
  4. Starbucks: Starbucks Corporation is an American coffee company and coffeehouse chain based in Seattle, Washington.
  5. Victoria’s Secret: Victoria’s Secret Stores Inc., doing business as Victoria’s Secret, is an American designer, private label manufacturers association, and market

What are the benefits of using private label?

Private label products are a great way to add value to your business. They can be used in many ways, and they offer many benefits.

  1. The products present a competitive benefit.
  2. They are small costly than branded products.
  3. It delivers the possibility for differentiation from rivals.
  4. It allows the creation of an exclusive product or service unavailable through any other supplier.
  5. It can be created to meet the needs of specific customers or markets, which is not possible with branded interests
  6. It is more comfortable to enter new markets with private labels than it is with branded interests
  7. It’s easier and cheaper to start simulating private label creations

What is a Sub-Brands and How Can you Help Grow Your Brand?

A sub-brand is a type of brand that is closely related to the primary or core brand. Sub-brands often target specific audiences, such as age groups or genders. Below are private label examples of some typical sub-brands:

Children’s clothing brands: Children’s clothing brands such as Oshkosh, Carter’s, and OshKosh B’gosh are part of a larger company. These companies have children’s clothing lines that cater to different age groups.

For example, OshKosh B’gosh has clothes for babies up to toddlers in their line, while Carter’s has clothes for children aged one year and up.

Food brands: PepsiCo owns many food brands, including Quaker Oats and Gatorade, which have multiple sub-brands for specific age groups.

Automotive brands: BMW is a well-known automotive brand owned by the BMW Group. The company has subsidiary brands such as Mini, Rolls Royce, and Mini Cooper that each target specific types of consumers.

What is the difference between private labels and generic?

A private label is a creation with the same name as the company that makes it, while generic products have a different name.

The product is made by a group and sold under its brand.

It is often more costly than generics and usually contains more features or better quality. The other difference is that some companies will not sell their private labels in stores or online, so you must purchase them from their website or retail shop.

The main difference is that private labels are created by the group whose name it bears, while any specific company does not produce generics.

The Best Brands for Beginners to Launch in the Market

Launching a new brand can be daunting, especially when you have no opinion about the finest brands for beginners to throw in the market. The first step is discovering which brands are popular in the market and their target audience. It would aid if you also assumed care of your branding, trade, and promotion.

The right method to start is by creating a marketing plan. You should know about the target audience and their lifestyle and plan how your brand will be perceived in the market. Aside from that, you should also have a clear vision of what makes your brand different from others and what kind of outcomes or assistance you will offer.

  • Step 1: Exploring the Market To find a profitable brand you can found, you must do your analysis first. A release in which brands are favored in the market and their target audience. It would help if you also took care of your branding, marketing, and advertising.
  • Step 2: Planning Your Marketing Plan A right marketing plan would allow you to launch a brand and set yourself up for success. Before you start selling your brand, make sure to explore the need. You should also understand your brand’s mark audience and make a clear message that you desire to promote.
  • Step 3: Marketing Your Brand Launching a product is the only element of the procedure, so be sure to market yourself by presenting clients with a range of benefits and outcomes. It would assist if you also used promotion to spread the word regarding your brand and offer.
  • Step 4: New Products The best method to grow a company is to continue offering new products. Market research is crucial because you require new ideas and insights into people’s liking.

Why would a company want to use a private label?

Here are five reasons why a company would want to use a private label:

  • It helps companies differentiate themselves from competitors.
  • It can be used as an effective marketing tool.
  • It can help companies save money in the long run.
  • It can offer convenience for consumers by providing them with products they know and love at every store they shop.
  • Consumers are more likely to purchase products from private label brands than unknown brands because they feel like it is safer and of better quality.

How to Build Your Brand with Private Label Products

It’s an opportunity for you to offer the world your originality and innovation skills. You get the opportunity to showcase your brand essence, tell a story and make a passionate relationship with your audience.

  1. Create an emotional connection with your audience: It’s not just about the product; it’s about how you create individuals’ sense when they purchase it. If you desire them to feel happy, make them happy when purchasing from you. This is a wonderful method to build strong client relationships and client loyalty.
  2. Tell a story: The best brands have powerful stories for someone to remember them. You can use this as an option to describe something about your business that is unique and different from other businesses.
  3. Build brand identity: This is a method for creating your private label branding prestige and originality that someone can easily identify with.
  4. Keep your tone light and fun: Remember that this is a competitive market, so you require to create the experience of buying from your brand fun and exciting for your buyers. What does it mean to build brand identity? “Building Brand Identity” means different things for various types of businesses. 

    For some companies, it means integrating their logo into everything they make—from their business cards to their website. For others, it means creating a recognizable style or style of voice. But whatever type of “brand” you choose to make and maintain, the idea is that your business will be identifiable as yours through many diverse ways of interacting with customers and the public.

  5. Link your brand to other areas of life: Don’t limit your brand’s reach to just the effect you market. Instead, feel concerning how you can link your work and the things people love about it with what they love outside of work.
    For example, people who follow an ice cream company on social media might also be into fitness or music, so connecting with those sites might assist you in reaching out to a wider audience.
  6. Follow up on social media: After you’ve launched a campaign, it’s important to keep an eye on how people respond to it. Look for ways to incorporate the feedback into your next marketing strategy.
  7. Don’t be afraid of mistakes: While launching your campaign, it might appear like the best idea in the world choice sets you up for victory, but that’s not always the case. Make sure you’re prepared to accept mistakes along the path because it will assist you in growing (even though no one likes to hear that).
  8. Don’t be afraid of what others say about your campaign: If something works for someone else, it doesn’t necessarily mean it will work for you too. Instead, look at what they’re doing and try to emulate it.
  9. Keep your campaign fresh: This is especially important if running a long-term campaign, but it’s always worth mentioning. Try to keep your campaign exciting for those already supporting you so they’ll feel compelled to help again.
  10. Don’t limit your campaign: When you’re creating, your campaign might not be capable of taking on too much. Don’t worry; that’s normal, and it will get better as more people hear about what you’re doing and join in. Just keep at it, keep challenging yourself with bigger tasks, and keep working towards your goal of making the world a better place for everyone!

Read Also: 13+ Awesome Water Bottle Label Template: Tips, Benefits, and The Ultimate Guide to Create It

How do we know if a product is privately labeled?

Private labeling is designing and manufacturing a product under a different branding private label name. Private labeling is popular because it permits businesses to establish their brands without investing in developing a substitute product.

There are some ways that you can tell if a product is privately labeled. The easiest way to identify if the product is privately marked is by peeking at the packaging, which should contain the brand name, logo, and trademark.

If you aren’t sure about these, there is help online that will assist you in identifying them. You can also look for information on the company’s website or contact them directly for more information on their manufacturing process and where they source materials.

About the author


Renowned expert in the world of label design and production. With over 10 years of experience in the label industry, has a deep understanding of the nuances of label creation.

Expertise spans across various types of labels including shipping, product, and business labels. known for his innovative approach, constantly exploring new materials and printing techniques.

Passionate about sharing his knowledge and regularly contributes articles and tutorials on the latest trends and best practices in label design.